Programmatic buying & optimization
Campaign builds, audience and behavioral targeting, and weekly optimization in The Trade Desk across CTV, online video, native, audio, and display.
Brand media manager · Minneapolis
Paid media that pays off.
I’m Nina Kayfes. I plan, launch, and optimize programmatic and cross-channel campaigns for Fortune 50 enterprises and global brands, and I lead and develop the teams behind them.
Open to full-time roles, remote or in the Twin Cities, and freelance projects.
- 5 yearsin agency media
- Fortune 50client experience
- 6ad platforms
Channels I plan & buy
- Native
- CTV
- Online video
- Podcast & audio
- Display
- Social
- Search
- OOH
Services
What I can do for you
Need a full media plan, an extra set of expert hands in The Trade Desk, or a team that’s more confident in the platforms? That’s my wheelhouse.
Media planning & strategy
Cross-channel plans that connect social, search, display, video, native, podcast, and OOH to clear KPIs and a realistic budget.
Paid social & search
Campaign setup and management on Meta, LinkedIn, TikTok, Reddit, and Google Ads, built to work with the rest of your plan.
Reporting & insights
Monthly reporting that turns raw platform logs and partner data into clear decks with takeaways your team can act on.
Brand safety & vendor management
Delivery audits against third-party verification tools, KPI accountability for managed-service partners, and budget pacing checks.
Team training & mentorship
Hands-on Trade Desk training, campaign QA workflows, and one-on-one coaching that get newer media buyers up to speed.
Results
The receipts
A few highlights from campaigns I’ve planned, run, and optimized. Client names stay confidential.
Collective Measures
+120%
ad-attributed revenue
Upper-funnel programmatic
Targeted awareness campaigns for a premier electronics client.
- +7 ptsbrand awareness
KC Truth
+300%
more leads
Multi-year global campaign
Executed and optimized across multiple years and markets.
- −52%cost per click
- +180%click-through rate
KC Truth
+34%
patient self-referrals
Evergreen brand campaign
An always-on brand campaign for a healthcare client.
- +30%unique reach
- +10%brand awareness
Industries I’ve worked in
- Fortune 50 enterprise
- Mass-market retail
- Specialty home goods
- Toys & learning electronics
- Healthcare
- Data security
- Outdoor
Leadership
Manager, mentor, and the one who wrote the training
At Collective Measures I managed and mentored an associate on my team. I delegated the daily work, built the Trade Desk training they learned from, and set up the QA workflows that kept our campaigns accurate.
Great media teams don’t happen by accident. I take the people side of the job as seriously as the performance numbers.
I want every person I manage to leave more confident and more capable than when we started.
Mentorship
Managed, mentored, and upskilled an associate team member, from daily workload planning to campaign QA.
Training design
Designed comprehensive training modules for navigating The Trade Desk, so new teammates could get hands-on quickly.
Delegation & QA
Delegated daily workloads and built campaign QA workflows that kept quality high as the work scaled.
Communication
Transparent, timely updates for clients, and clear KPI accountability for vendors and partners.
How I work
Plan it. Launch it. Prove it.
01
Plan
Goals, audiences, channel mix, budget, and KPIs, all agreed on before a single dollar is spent.
02
Launch
Campaign architecture and targeting built to plan, with every setting QA’d before anything goes live.
03
Optimize
Weekly optimizations, brand safety checks, and budget moved toward what’s working. Actually weekly.
04
Report
Monthly reporting on what happened, why it matters, and what’s next, in plain English.
About me
Hi, I’m Nina.
I’ve spent five years in Minneapolis agency media, working my way up from media coordinator to assistant manager of brand media.
My sweet spot is where strategy meets execution. I build the plan, run it in the platforms, and turn the data into clear, KPI-driven insights. Along the way I’ve led a high-profile client portfolio, managed and trained team members, and kept outside vendors accountable.
Right now I’m open to full-time roles in brand media, programmatic, paid media, and marketing management, plus select freelance projects.
Experience
- 2024–2026Assistant Manager, Brand MediaCollective Measures
- 2022–2024Media PlannerKC Truth (Kruskopf & Company)
- 2021–2022Media CoordinatorKC Truth (Kruskopf & Company)
Platforms & tools
- The Trade Desk
- Google Ads
- LinkedIn Campaign Manager
- Meta Business Manager
- TikTok Ads
- Reddit Ads
- Advanced Excel
Education
Bachelor of Arts, Marketing Management University of St. Thomas · St. Paul, MNContact
Let’s grab a coffee.
Virtual coffee counts. Here’s how I can help.
Hiring?
I’m open to full-time roles in brand media, programmatic, paid media, and marketing management, remote or in the Twin Cities.
Email me about a roleHave a project?
I take on freelance media planning, programmatic, reporting, and training projects. Tell me what you’re working on.
Start a conversationlinkedin.com/in/nina-kayfesMinneapolis, MN